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Brands And The Brain: The 4 Second Factor
Suddenly, you see it everywhere – in airports, hotels, restaurants, and of course, in most public bathrooms. It’s on sale in corner kiosks, wedged conspicuously between the gum and People magazine....
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Brain Scan Strategy vs. Tobacco Marketers
Ever wondered people still keep puffing away despite the fact that we’re better informed about the dangers of smoking than ever before? And despite the fact that there are no ads around? And despite...
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Neuromarketing And The Oscars
One thing you didn’t hear from any of this years Oscar winners: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.” You could hear it at the...
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How Brands Help Customers Decide
In matters of taste, most people, most of the time don’t know what to think unless someone or something tells them. In 19th century Paris, the official arbiters of taste in art were the Salon jurors;...
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The Real Brand Power Of Endorsements
The purser on the plane this morning reminded us as we landed that the airline had just won two industry awards. She didn’t name them but the point was made. Endorsement brings that extra degree of...
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